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The History of eBay Marketing
The website known as eBay is one of the biggest grossing websites on the Internet. It is the biggest auction place in the world, live or virtual. eBay is a testament to the power of the Internet and a direct product of the growth of technology. Everyone from common housewives with dolls to serious collectors of some rare item to Internet entrepreneurs knows of and uses eBay. In September of 1995, Pierre Omidyar founded eBay. He was in his living room at the time. He was helped by his business partner Jeff Skoll. In 1998, they asked Meg Whitman, graduate of Harvard Business School and marketing veteran who had worked as such companies as Hasbro, to join them and she did. She then proceeded to bring in eBay management from other companies like Pepsi and Disney. With all of their combined experience, they began re-creating eBay as a company that makes connections with and between people, rather than a company where people just buy things or sell things. After all, perfect strangers had to agree trust each other to send merchandise bought, and payment for that merchandise. They also began to broaden the company's horizons and open it up to selling absolutely everything--not merely antiques or collectible comic books. Thus eBay began using the metric known in business as ASP (average sales price) and forever took itself beyond the confines of a mere eccentric auction site. Namebrand partnerships with Disney, GM, and Sun have helped eBay to skyrocket. These companies do very good business on the site. eBay issued public stock as an IPO in September of 1998, and bought the auction house of Butterfield and Butterfield in April of 1999. They paid $260 million for it. eBay has, as one might imagine, felt the need to come up with a few more rules and regulations through the years as more and more people have sold things--or tried to--at the site. People have attempted to sell kidneys and even their own soul. eBay has intervened to stop such auctions, although they've usually gotten fairly far before they were caught. Thus, the company began much more internal monitoring of sales in 2001. Also in 2001, eBay banned of crime memorabilia such as letters from convicted murderers, crime scene stuff, and "tickets" to executions. It was in 2002 that eBay bought PayPal. Because of its association with eBay, PayPal has taken off like a rocket, and become used all over the world to send and receive money securely via e-mail. PayPal has grown far beyond the confines of being used for eBay buying and selling and now is used for a lot of online shopping and for the paying of commissions, royalties, and salaries to people who telecommute or work at things like freelancing via the Internet. One can also get a direct debit card from PayPal now and set it up as a money market account. eBay has kept the basic auction model but expanded it to include things like eBay Store Fronts or Shops. eBay has become an entrepreneurial online opportunity much like affiliate marketing. Why Not Join in the Fun and Start to Buy and Sell On eBay Now! The Author benefits from being able to work from Home and Make money online. For another excellent way to start a Home Business go to http://www.Re-Awakening.net
NAVIGATION
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The Official eBay Strategy Guide - The Next 6 Best Things to Sell for Profit on eBay
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How You Can Start a Small Business With eBay and Be a Success
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